On Thursday, July 6th, In a press conference with Denver Mayor Michael Hancock, Colorado Gov. John Hickenlooper, Darrell Denny, executive vice president of Emerald Expositions and Marisa Nicholson, Trade Show Director of Outdoor Retailer made the announcement to the move the Outdoor Retailer trade show from Salt Lake City’s Salt Palace Convention Center to Denver’s Colorado Convention Center.
Condit has supported this trade show since its inception, serving loyal clients like Filson, Smartwool, YETI, Hydroflask and many more. We are local to Denver, support the show’s transition to our great state, and welcome companies seeking a local solution to their exhibiting needs.
The move of the show comes after negotiations between Visit Denver and Outdoor Retailer’s owning enterprise, Emerald Expositions Events Inc. The Outdoor Retailer show, held in Salt Lake City for the past 21 years, has opted out of its contract early in response to recent local political decisions which threatened the preservation of public lands.
For months Denver was a likely candidate for the show’s new host city; Emerald Expositions also owns the SnowSports Industry America Snow Show (SIA) which has been held in Denver since 2010. The Colorado Convention center also offers ample space for the 42,500 visitors each Outdoor Retailer show attracts. Not to mention, Colorado values the outdoors and its dwellers’ priority for active lifestyles. With 35 percent of the state’s land for public use, the Colorado outdoor recreation generates $28 billion in consumer spending and employs 229,000 people.
“We chose Denver because this is where the industry wants to be, and believe that here is the best place to begin this new era of a unified outdoor community,” Nicholson said.
As a leading exhibit design and fabrication firm based in Colorado, Condit is thrilled to welcome the Outdoor Retailer show in its home city. Echoing Nicholson’s sentiment, Condit’s President and CEO, Mike McGowan remarks, “we are excited to see this show in a place where enthusiasm for the outdoors is capital. For this, we know the show’s move will only mean great things for the exhibitors.”
On a practical note, a move of this proportion and the timing could pose an economical and logistical headache for those companies. Condit is prepared to assist in moving trade show properties and subsequent show support, design and graphics, handling and storage for these outdoor industry businesses. “We’ll do whatever it takes to get these great companies situated in Denver; their properties are in good hands if they so choose to utilize Condit’s expertise,” McGowan said.
The first Outdoor Retailer show in Denver will be held January 25-29, 2018, and will be the first combined show with SIA.
For more info about this move and to learn how Condit can help you get settled in Denver, visit our Outdoor Retailer landing page.
Click to see Condit’s portfolio of work in the outdoor industry.