When Condit took on new client, Justin’s Nut Butter & Peanut Butter Cups, out of neighboring city, Boulder, CO, we had no idea how impressed we would be with their team of energized and motivated individuals. It‘s teams like these – whose values align with those of our own company – that make jobs simple, fun and most of all rewarding.
Justin’s came to Condit needing a booth design for the 2015 Natural Products Expo West Show. We took the approach we always do: to design from the inside out. Our exhibit design team’s approach puts the clients’ ideas first; we hear your challenges, your goals for your exhibit, and your vision of where you want to take your brand.
Lauren Lortie, Justin’s Brand Director says Condit won over the RFP process with “their pitch, creativity, location, and ability to listen and collaborate.”
In Justin’s case, Lauren describes her team’s needs: “We wanted a clean aesthetic while under the constraints of a unique booth configuration and not ideal location on the show floor…our brand colors are also unique and needed to be showcased in just the right way.” She describes how this needed to translate to “an inviting and interactive booth” for show attendees.
The Condit team embraced the challenges set forth by the client’s goals. The resulting booth design for Justin’s utilized both rental and custom fabrication solutions. Different stations (including sampling, product display, gaming, and meeting) throughout the space were designed to sit on their own yet not disrupt flow.
To achieve the desired clean aesthetic, Condit used white as the primary neutral color, while a cool gray-stained, faux wood flooring tied in the gray graphics featured on the wall paneling. The prevalence of neutrals allowed for the Justin’s brick red brand color to pop.
Perhaps most enticing, were the life-size packages of the company’s products, displayed both on the booth floor as well as rigged from the hanging sign above the space. The hanging elements increased visibility, thus addressing the issue of an unfavorable booth location.
The Justin’s team was pleased with the end product and services. Brand Manager, Rick Morris, re-caps that “we had the most successful show we have ever had.” He also details that “install was extremely simple, and frequent communication made all the difference. Even small hiccups were addressed immediately and with creative problem solving.”
Value is at the heart of Condit’s business intention; we hope to always offer a product, direction and service that will increase the value of our clients’ brands. Lauren from the Justin’s team was able to provide feedback that explained how Condit was of value to their marketing and brand presence on the show floor: “We felt that the diverse skill set that Condit proved to provide was of utmost value. They are a full-service partner who brought us through the design process to the build and then the breakdown. They saved us so much time.”
Are you a food industry exhibitor? Attending the Natural Products Expo? Learn how Condit can help you design a successful food booth.
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