We’re proud to announce last week at ExhibitorLIVE–The Conference for Trade Show and Corporate Event Marketing–we took home two exhibit design awards!
First, beMatrix, an industry vendor, recognized our exhibit for Farmhouse Culture as the Best Exhibit Design Under 600 square feet. beMatrix frames are a mainstay in our systems inventory. This versatile componentry allows us to showcase our clients’ brand in limitless capacities while offering an economic, lightweight and easy-to-assemble solution.
We were also awarded the Exhibitor Magazine Portable/Modular award for Best In-Line Exhibit, a coveted industry award judged by a panel of marketing and design experts. This award also went to our design for Farmhouse Culture. Lookout for the printed announcement in the July 2018 issue of Exhibitor Magazine. This award and the other category winners can also be viewed here.
About the Farmhouse Culture Food Booth
Farmhouse Culture purchased two 10×20 booth spaces across the aisle from one another at the Natural Products Expo West 2017 show. The ask was for the two spaces to look cohesive but serve different purposes. The main challenge was how to create the look of a modern farmhouse interior on one side, providing specialty fixtures for sampling various types of products, while on the other side creating a modern farmhouse exterior space that would act as a meeting space. The client’s products range from chips, to sauerkrauts and juices, which mean it was a challenge to accommodate storage and proper serving for each of these food mediums.
For the mock interior space, we painted board and batten beMatrix panels for the back wall and sampling counters. These white walls were contrasted with black window frames and a chalkboard menu to conjure a modern farmhouse kitchen aesthetic. We installed kegerators below the counters for preserving and serving the client’s juice products, while a glass door refrigerator on the back wall served as cool storage and product display for their line of krauts.
In the mock exterior space we used a mix of concrete-patterned laminate, cedar fencing, fabric-printed greenery, planter boxes and outdoor furniture to evoke an outdoor setting. In this small space we were able to create three separate seating areas ranging from small casual arrangements to a larger, sit-down setting.
In order to tie the two spaces together, in both spaces we used white-washed wood laminate flooring and hung string lights from aspen tree trunks.
Thanks to the beMatrix frame system, the client will be able to reconfigure walls and counters for future shows.