Condit continues the “Conversations with Condit” series, this time sponsoring a special two-part Colorado Business Marketing Association roundtable. Hosted by ROI Communication Solutions and Condit Exhibits, we’ll discuss the tools and techniques required to prove the value and determine the ROI of your trade show event marketing.
During this interactive event, Barry Seidenstat and Greg Olson will facilitate a discussion on how to produce cost-efficient, high-return events that address the needs of attendees while delivering powerful, measurable and strategic results for your organization. Managers and event planners will learn how to employ proven tools to ensure event success and achieve measurable return on their event investment (ROE).
Attendees will learn the four-step process for measuring event ROI and discuss:
- How event measurement is data driven.
- How using voice of the customer leads to measurable objectives.
- How to develop measurable objectives.
- How measureable objectives lead to successful event execution and measurement of ROI.
Also discover the latest lead-gen technology and event engagement tools such as:
- Event-specific mobile apps
- Near-field communications, and
- Mobile tools and techniques
The presentation can be viewed in its entirety on Condit’s YouTube channel, or you can watch the first installments from each speaker below. Links to additional segments are included at the end of each installment.
Part 1: Event Success Process – Proving ROI for Events & Trade Shows
Part 2: Greg Olson from Condit explores the latest tools and techniques to improve voice of the customer data collection and increase audience engagement at events and trade shows. Greg discusses how mobile, social, and gamification technologies can be integrated into your trade show or event presence.
Greg Olson is a BMA Colorado past president and currently serves on the BMA National Board of Directors. He works with Condit’s clients to help them connect their exhibits and events to technology in order to increase brand awareness and improve lead generation. Greg is an active speaker and author, specializing in combining technology and marketing to improve a company’s ROI.
ROI Communication Solutions, LLC
Barry Seidenstat is a senior event marketing professional with expertise in creating events with measurable objectives and ROI. He has an innate ability to create order from chaos and make the complex simple. His company, ROI Communication Solutions, manages and produces marketing events and communications and marketing process change. ROI Communications is recognized for the ability to develop and implement strategies that market and sell, increase productivity, enhance quality and improve cost effectiveness. Seidenstat is a six-sigma quality green belt as well as a certified Project Management Professional. Additionally, he teaches event project management at Metropolitan State University, Denver.