Among the 30+(!) clients we had exhibiting at the Natural Products Expo West show in Anaheim, California this year, we were pleased to debut four new exhibits and work with two new, fantastic companies.
WhiteWave Foods underwent a complete transformation, breaking from a confined booth design to one fashioned after an outdoor food festival. This fun, energetic space featured two retrofitted trailers, a rustic coffee bar, smoothie station and double-deck conference space. All of which sat beneath an ambient canopy of string lights.
Perfect Bar also sported a new custom exhibit. They’re a first-time client and a wonderful, family-owned company. The booth’s design direction took on a homey, comforting yet modern feel. Dramatic architectural lines complemented clean, white back-lit graphics, while softer touches like an orange mid-mod couch and a living succulent wall added cozy and natural elements.
We also worked with new client and long-time exhibitor, Mary’s Gone Crackers, and had a blast designing an exhibit to show off new products and to host potential buyers. The space featured a backwall with three dimensional branding, custom-built sampling counter and meeting space.
The final new build featured at Expo West was for Made in Nature. With an increased booth size this year, Made in Nature wanted to ‘WOW’ return customers with an overhauled exhibit. The design pushed the envelope for height exposure by way of four, 16-foot towers branded with boldly-colored logos. The towers also acted as product stations, complete with display counters and bright lightbox graphics.
Other show highlights included a reconfigured exhibit space for Justin’s Nut Butters as well as a new hanging sign and video recipe kiosks, while Hydro Flask updated their display configuration, graphics and meeting space. To see even more Natural Product client booths, visit our NPEW 16 Pinterest page.
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