Trade Show marketing remains a tried-and-true tactic to drive lead generation. As stated in a recent Marketing Sherpa report; “Trade shows have claimed the greatest percentage of marketing budget allocation this year, with its great supporters being large organizations. On average, organizations of this size invest a third of the marketing budget to trade shows.”
This shows us that trade shows are perceived as a very useful tactic and increases year over year. Developing an effective trade show marketing plan that includes a well designed trade show booth is key to reaching your companies revenue goals.
Marketers are updating their trade show assets along with including the proper pre-show marketing activities such as email, direct mail and social media.
Here is an interesting chart by Marketing Sherpa indicating the allocation of B2B marketing spend by company size. Whether you are a small, medium or large company, trade shows continue to outpace other marketing tactics.