Servicing New Clients at the Premier Beer & Business Event
Goal
We were buzzed to service three new clients at the 2021 Craft Brewers Conference, held in Denver at the Colorado Convention Center and hosted by the Brewer’s Association.
All three brands at the Craft Brewing Conference had differing business goals as well as varying budgets and show-site capabilities, requiring tremendous flexibility on the part of our account managers, manufacturing team, designers, and site supervisors.
We’re no strangers to the food and beverage industry or craft brewing tradeshows, including the Great American Beer Festival.
Result
Our first client, Blue Label Packaging Company, is a full-service digital printing company offering custom-label printing for the food/beverage sector and other vertical markets. They exhibited with a custom portable modular booth, which, using a versatile design and build, intuitively expands from a 10×10 to a 10×20. Portable modular exhibits are lightweight and easy to assemble, allowing the Blue Label team to set, ship, and store their own booth.
Our next client, Berlin Packaging, is a hybrid packaging company supplying plastic, glass, and metal containers. They exhibited with a 10×20 inline rental booth, which utilized beMatrix components and Sintra infill panels. Show services, including installation and dismantle, were provided by Condit’s expert team of traveling supervisors.
Wild Goose Filling provides canning and bottling equipment to the beverage industry. They exhibited with a custom exhibit, a 20×40 island booth, with full services provided by Condit. Though this project began as a rental, it shifted to a purchase during our collaborative process. Their final space included SEG graphics, three two-sided workstations with monitors, a spacious closet, and a hanging sign. The in-booth carpet was double-padded to hide the extensive electrical and mechanical componentry underneath it.
Brewing industry exhibits typically follow the same look and feel as many consumer packaged goods exhibits, but our collaborative creative process can make your brewery brand exhibit as fun and as flavorful as desired!
Value
We are proud to have years of success at the Craft Brewers Conference, including servicing local favorites like Coors as well durable-goods brands like BruMate.
With multiple clients exhibiting, we are able to harness a number of economies, including optimized shipping rates, to afford the most efficient price and timeline to each exhibitor. In addition, we provide a dedicated team for installing, dismantling, and on-site troubleshooting.
In Condit, brew and beverage companies can find a partner who understands all facets of exhibiting – the tech, the terms, the sourcing – right down to the last detail.
Looking to Build Your Own Beverage Exhibit?
Our team has extensive experience in the food and beverage industry. Whether you’re part of the craft brewing segment, natural foods, consumer packaged goods, or any other sector that touches the consumables market, our team of exhibit design and manufacturing experts can help put your brand on the map.