Improve Your Food Booth Design
With nearly 80 years of experience designing exhibits for the food and beverage industry, a huge portion of the Condit portfolio is clients in this sector. Below, we describe four ways to optimize the in-booth experience for your attendees and maximize your exhibit’s performance, including measures for comfort, safety, and return on investment!
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Utilize Exhibit Shelving
Product display is pivotal! Retailers and wholesale representatives at shows like the Natural Products Expo, Sweets & Snacks, and the Fancy Food Show want to be able to visualize how your items will look inside their environments and storefronts. Help them see your vision with ample product display that includes a clear line of sight, appropriate spacing, and extra lighting if needed.
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- Food Booth Product Display for Natra at Sweets & Snacks
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- Food Booth Product Display for Real Food From The Ground Up at Expo West
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Build a Tradeshow Sampling Area
Everyone loves free samples! Make sure you have a dedicated counter or other fixture so attendees can taste your delicious food and beverage product(s). And ensuring the sample area fits into your exhibit footprint and follows a logical wayfinding pattern within your booth is just one of the many services our expert collaborative designers can provide.
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- BioSteel’s centered sample counter at NACS
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- Birch Bender’s sample counter and cooking station at Expo West
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Provide Ample Booth Seating
Keep it comfy! Let attendees imagine how they might enjoy your snacks, drinks, or other treats in a restaurant or at home. Seating areas encourage booth visitors to stop, rest, and truly experience your space, which allows for more observation and cultivation of interest in your brand and its messaging. This is also the spot where your sales team can engage and have meaningful conversations with buyers and prospects throughout the duration of the show.
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- Nature’s Bakery bench seating at Expo West
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- Mauna Loa’s seating lounge at Expo West
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- Simple Mills’ countertop bar seating at Expo West
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Offer In-Booth Sanitation
Food and beverage exhibitors must establish cleanliness protocols for sanitizing shared spaces, especially where food and drink are consumed. Waste disposal is another important consideration. Wipes, trash cans, and other cleaning materials should be packed and prepared. Condit provides turnkey services to make sure all the stringent healthy and safety guidelines, such as sinks, handwashing stations, sneezeguards, and ice pickup, are being followed by you and your team.
Hungry for your own food booth?
Let’s create a delicious exhibit for your food or beverage brand! Contact us today using the form below or start a project online.