Many people have heard of QR Codes and may have even used them to gain information.
These strange looking square images look like a maze or something from an old video game.
A QR Code is a basically a bar code that allows you to scan information from your smartphone using a QR Code reader.
You can easily download a free QR Code reader application on any Smartphone.
A QR Code allows the user to access information such as a video, a mobile web site, a brochure or product specifications.
Read more about QR Codes on Wikipedia. http://en.wikipedia.org/wiki/QR_code
The key is to integrate them into your exhibit and provide a strong call to action. Give the attendees a reason to take the time.
A few ways to consider using a QR Code in your trade show marketing program.
- Have a specific QR Code on all pre-show mailers opening to a map of the show hall with your booth highlighted.
- Utilize on all products within your exhibit to learn more and see demos online.
- Use as an enter to win to gain valuable lead information.
- Promote your website
- Create a game using QR Codes for the booth staff to get them ready for the show and learn about the products.
Concerns using QR Codes:
Not everyone uses smartphones. It is important to also provide alternate ways to access the QR Code. Provide a web url along with a strong call to action.
Mobile phone signal:
Trade show halls do not always have the best cell signal and users may not be able to download the information quickly. Have a back up plan such as a laptop with the information available or consider having Wi-Fi in your exhibit.
Creating a QR Code:
It is important to work with a expert company that can help you create the proper campaign that is easily viewed on mobile devices. Creating a QR Code is very easy and can be done for free. Try QR Codify to create your QR Codes. http://qrcodify.com/
Make sure you test all QR Codes before creating the final graphics.
Train your staff:
It is important to train your staff on how to access a QR Code and to understand the variety of phones that have this technology. Your staff should understand how it works with an iPhone / iPad, Blackberry, Android and other manufactures. Many people are excited to try a QR Code but do not know how to use their phone.
These are just a few tips to using QR Codes. Please contact us at Condit if you want to learn more about how to integrate this technology into your next exhibit.