Custom Rental Exhibit for Crazy Candy – Sweets & Snacks Expo

A Mouthwatering (and Cost-Effective) Display

Freeze-dried confectioner Crazy Candy exhibited at Sweets & Snacks Expo with a custom 20×20 island exhibit. Their open-concept rental booth featured a striking purple to blue ombre color palette topped with a circular fabric sign as well as pink carpeting, and ample product display, including a functioning vending machine. Crazy Candy, Tandem Studio, and Condit collaborated on an innovative, economical rental solution for the brand’s first Sweets & Snacks event.

 

About Crazy Candy

Crazy Candy, founded by the Andersen family in 2015, uses freeze-drying technology to transform classic candies, like taffy, gummies, and peach rings, into light, crispy, flavor-intense treats that crunch like potato chips. Offering a colorful lineup of products such as Sour Bites, Choco‑Nilla Crunch, and Fizzy Mountain Mist, Crazy Candy has carved out a niche among candy lovers craving new-texture experiences, and their customers rave about the explosive flavor and satisfying crunch.

 

About Sweets & Snacks

The Sweets & Snacks Expo is a premier snack industry tradeshow. Held annually in the U.S., most recently in Indianapolis in 2025, it showcases an incredible range of food and snack products, from classic chocolates and gummies to innovative healthy snacks and exotic flavors. Retailers, distributors, and manufacturers attend to discover trends, sample new releases, and network with leading brands. It’s not just a feast for the tastebuds but a critical business event where deals are made, insights are shared, and the future of snacking takes shape.

 

 

Goal

Exhibiting for the first time at Sweets & Snacks, Crazy Candy had a bold vision for their exhibit aesthetic, specific goals for each level of their event marketing funnel, and a new product line to highlight.

Marketing Consultant Andrew Johnson summarized, “Our primary goal was to introduce Crazy Candy to a wider range of retail buyers, especially convenience store distributors and national chains. As first-time exhibitors, we wanted to make a bold, lasting impression and position ourselves as an innovative, high-quality brand with a broad, award-winning product line. Sweets & Snacks is part of a broader multi-channel strategy that includes tradeshows, social media, in-store sampling, and influencer partnerships. All of these are designed to build awareness and accelerate shelf placement for Crazy Candy and our new line, Crazy Cookies.”

 

Result

To attract and engage attendees, Crazy Candy’s rental exhibit included two interactive elements – a vending machine with a huge variety of flavors and a hat press with custom branded product patches.

 

Andrew explained, “We aimed for a booth that was playful, immersive, and approachable, reflecting the bold personality of our brand. The vending machine was built into the central tower to save space and streamline product sampling. It featured a touchscreen monitor with brand messaging and let visitors explore over 20 flavors in a fun and engaging way.”

“The hat press was a surprise hit. Guests loved creating custom hats, and the wait time gave us a chance to connect one-on-one. The patches added a personal, on-brand touch.”

The exhibit also showcased looping product video on a central tower-mounted monitor, adding additional information and depth in the booth space.

“A video loop added movement and helped communicate our product story visually. Together, all of these elements created a brilliant blend of function and flair that drew attention, sparked conversations, and drove social shares,” Andrew said.

These components, along with a small seating area and three rounded reception counters, provided a bright, immersive environment for Crazy Candy to provide samples, meet with business prospects, and increase expo visibility.

“With a modest budget, Misty and the Condit team helped us maximize our impact. Their suggestions and collaboration gave us an oversized presence that helped us stand out. At the show, booth traffic was strong, and feedback from buyers, media, and peers was overwhelmingly positive. Visitors responded to our bold visuals, high energy, and interactive features.”

Andrew continued, “We gathered over 200 qualified leads, held meetings with national buyers, and secured verbal commitments from several distributors. Social engagement spiked thanks to real-time content and influencer activity.

 

Value

“The rental solution gave us brand impact and flexibility without the long-term cost of ownership, which was perfect for our first big show. Misty and the Condit team were exceptional, guiding us through design and delivering flawless execution. On a scale of 1 to 10, they were an 11. Their collaboration with our team at Tandem Studio brought big ideas to life in practical, high-impact ways. From concept to show floor, we felt heard, supported, and empowered to take creative risks that paid off brilliantly.”

Crazy Candy Founder Heather Andersen added, “”Condit was easy to work with, and helped to create the best design that fit within our budget.  They were very helpful with set up and take down, especially.  They were there for everything we needed and went above and beyond to make sure the Crazy Candy team had the most smooth, successful show as possible.  We felt fully supported and would definitely use them again in the future.”

 

Exhibit Rentals are Sweet!

Condit brings deep expertise to food and beverage industry exhibitors, designing custom exhibits for purchase or for rent. From artisanal snack brands to global food manufacturing leaders, we create inviting, functional spaces that highlight flavor, quality, craftsmanship – and fun! Our team understands the unique storytelling, sampling needs, and regulatory considerations that help food and beverage clients stand out and connect with customers at Sweets & Snacks and more!

And Condit’s rental exhibits offer exceptional value by combining custom design and fabrication with cost-effective flexibility. Perfect for one-time events or evolving marketing needs, our rentals make a big impact without the commitment of ownership.

Ready to unwrap your brand’s potential with a custom rental from Condit? Start a project online or contact us today!