Custom Housewares Tradeshow Display for a Hands-On Client
After reaching out to Condit online, new housewares client Simple Modern and the Condit’s Chicago team got to work on a display design and build for The Inspired Home Show, held at McCormick Place in March of 2023.
Simple Modern, manufacturer of chic stainless steel insulated water bottles, tumblers, and other storage solutions, sought a timeless and elevated custom housewares exhibit that they could manage from show to show. With extensive experience in the Midwest and working with home and lifestyle brands, Condit’s Chicago office was up for the task.
Goal
The Inspired Home Show, hosted by the International Housewares Association (IHA), is North America’s largest housewares tradeshow. First held in 1906, it is also one of the longest running expos in the world. Today, with more than 50,000 attendees from 130 countries, the show sets industry trends for retailers, manufacturers, and professionals across the home goods space.
Exhibiting at with their first custom exhibit build, Kelley Bennett, Simple Modern’s Mass Retail Account Manager, said, “We wanted the Simple Modern booth to represent who we are as a brand – sleek, trendy, modern.”
The brand also wanted a hybrid build with all the attention to detail and finishing touches of a custom exhibit but with the ease of assembly typically found in a portable modular booth.
Result
Through Condit’s collaborative design process, Simple Modern was able to achieve both the look and the functionality desired for their custom housewares exhibit. The result is a visually stunning booth that draws tradeshow attendees from all angles.
Bennett said, “Condit took our vision from a daydream to life. They were able to accomplish everything we desired in a booth. Our booth had the WOW factor we wanted, and we are exceptionally happy with the design of our booth and what a pleasure it was to work with the Condit team from start to finish. We had MULTIPLE people stop by our booth simply to take a picture of how beautiful it was and how well it displayed our assortment of product. It accomplished our goals of displaying multiple products in a sleek way that matches our brand.”
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- Front-Facing Product Shelving
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- Metal Pergola Framework
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- Meeting Area
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- Product Display Areas
Condit Chicago also led Simple Modern through the installation and dismantle of their booth, ensuring they could set up and take apart all components of the exhibit quickly, easily, and correctly.
Bennett continued, “We also were thrilled Condit agreed to teach us how to build and tear down our own booth which made the process much more streamlined than we could have ever imagined. We intend to continue to bring this booth to multiple tradeshows for years to come.”
Value
Typically, a custom build with such significant product display and design elements would require a professional labor crew and extensive show services to install, dismantle, and pack. However, Condit Chicago was able incorporate the Simple Modern vision into an innovative design and fabrication plan. This resulted in an exhibit that met their DIY needs for The Inspired Home Show and for the future of their event marketing program at McCormick Place and beyond.
Bennett said, “Condit was AMAZING to work with from start to finish. Their team is kind, approachable, accommodating and very knowledgeable. They took time to hear our vision and really listen to our needs. Everyone from the sales team to the production carpenters were generous with their knowledge and insight. All in all, we were beyond thrilled with our booth and our Condit experience. I would recommend Condit to anyone needing an incredible tradeshow booth.”
Executing Your Housewares Exhibit Goals
Nothing is impossible with Condit – bring your ideas for design, fabrication, and every step in between to our team! If you’re a housewares, decor, or lifestyle brand, we want to make you the star of the next tradeshow or event. Let’s collaborate together on your next exhibit build. Start a project online or contact us today!