Strategies For Showcasing Your Brand At Pet Industry Events
Whether you’re exhibiting at SuperZoo, Global Pet Expo, or another pet industry gathering, we’ve distilled a few strategies in an easy-to-recall format meant to optimize your event marketing program.
In thinking about your pet booth, is it…
Product Oriented
Your pet products should be front and center in your exhibit. Whether established in the market or freshly launched, they are the crown jewel of your brand and your booth. From treats to toys, show attendees and your booth visitors will want to quickly access these items.
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- Pet Product Display for P.L.A.Y.
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- Pet Product Shelving for P.L.A.Y.
Visibility is key and can be accomplished in a number of ways, including accessible shelving, demo stations, and product pillars. Sample stations, kiosks, and other exhibit elements might make sense too!
Pet Friendly
Pet industry conferences, expos, and other events are known for being pet-friendly environments. It’s essential that your booth is welcoming to both human and animal guests. This can mean anything from implementing basic safety measures with trash cans, flooring, and furniture to designing and installing playful and engaging architecture for pets and their people!
Experiential treat bar seen at Global Pet Expo
Puppy at Global Pet Expo
Promoted
If you’re participating in a tradeshow, it’s important to let your clients, prospects, and partners know about it! Maintaining foot traffic in your pet booth, scheduling meeting appointments, and increasing overall show attendance can all be accomplished with strategic touchpoints before, during, and after the show using existing marketing resources like social media, email, and your website.
Participatory
Participation in activities outside of your booth is critical to its success! Many pet shows host “new product showcases” where attendees vote on the best new products as well as other contests among exhibitors. Some of these “mini-exhibitions” are equally important in terms of booth (and brand) publicity! Sponsorships, press rooms, and meeting spaces are also helpful tactics when considering attending/exhibiting at these shows, as they definitely add to the experience (and sometimes to the budget).
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- Prospect Meeting for Kent Pet Group
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- Demo Station for P.L.A.Y.
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- Engaging External Wall for KONG
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- New Product Showcase for Kent Pet Group
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- Canopy Growth
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- Kent Pet Group
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- KONG
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- P.L.A.Y.
Your Partner For Pet Partner For Industry Tradeshows, Expos, and Events
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