Condit at EMS 2025
Condit attended their first Event Marketer Experiential Marketing Summit at the MGM Grand in Las Vegas from April 14-16, 2025.
Participating in sessions such as “Aligning Brand + Events for Experiential Success,” “The Trade Show Exhibit of the Future,” and “Show, Don’t Tell- Illustrating Brand Personality Through Experiential,” Condit joined brands, agencies, suppliers, and other event industry peers in an engaging and invigorating multi-day conference. The educational program and networking opportunities fostered fantastic conversations and insights that we can’t wait to share with our clients and our partners!
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- MGM Grand Lobby
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- Educational Session
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- Highmark Exhibit
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- Educational Session
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- IPME Exhibit
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- Keynote Session
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- Brumark Sustainability Loung
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- Educational Session
Event Marketer & EDPA
In 2025, Event Marketer and the Experiential Designers and Producers Association (EDPA) launched a strategic partnership aimed at enhancing resources and opportunities for exhibit marketers. This collaboration provides EDPA members with expanded access to top experiential marketing buyers and offers Event Marketer a platform to deliver tailored content and data to the EDPA community. Key initiatives include co-hosting the “Exhibit Strategies” content track and a corporate exhibitor networking mixer at the Experiential Marketing Summit (EMS) as well as co-managing a Hosted Corporate Exhibitor program that allows exhibit houses to invite their end-user clients to EMS.
More About the Experiential Marketing Summit
The Experiential Marketing Summit (EMS), first hosted in 2002, is a premier annual conference that convenes over 1,000 brand marketers, event strategists, and experience designers to explore the evolving landscape of live and immersive marketing. Hosted by Event Marketer, EMS offers a dynamic three-day program featuring keynotes, workshops, and panels led by industry leaders from companies like Amazon, Johnson & Johnson, and Meow Wolf. Attendees gain insights into the latest trends, best practices, and innovative strategies shaping the future of experiential marketing.
Beyond its educational offerings, EMS fosters a vibrant community atmosphere with unique networking opportunities, including themed meetups, interactive sessions, and social events. The summit also showcases cutting-edge event technologies and services, providing attendees with hands-on experiences to enhance their marketing initiatives. By blending professional development with engaging activities, EMS serves as a vital platform for marketers seeking to create impactful brand experiences and stay ahead in the competitive marketing landscape.
More About the Experiential Designers and Producers Association
The Experiential Designers and Producers Association (EDPA), founded in 1954, is an internationally recognized trade association dedicated to advancing the interests of companies involved in the design, production, and service of exhibits and experiential environments. With over 300 corporate members across 18 countries, EDPA focuses on advocacy, networking, education, and community service to foster growth within the industry.
The Future of Experiential Marketing
The future of experiential marketing is evolving to meet the demands of a more connected, conscious, and experience-driven audience. Brands are increasingly focusing on creating immersive, personalized experiences that resonate on a deeper emotional level. This includes leveraging technology such as AI and A/V solutions to craft tailored interactions, ensuring inclusivity and accessibility in event design, and emphasizing sustainability through eco-friendly practices and transparent KPI reporting beyond ROI.
Moreover, experiential marketing is shifting from one-off events to ongoing narratives that build lasting relationships between brands and consumers. By focusing on meaningful engagement and community building, brands aim to foster loyalty and advocacy. As the landscape continues to change, staying attuned to cultural trends and consumer expectations will be crucial for marketers looking to create impactful and memorable brand experiences!
Condit – Your Experiential Marketing Partner
Partner with Condit Exhibits to bring your next experiential marketing project to life. With decades of expertise in crafting immersive, brand-driven environments and exhibits at tradeshows and beyond, we collaborate closely with you to design, construct, and execute experiences that captivate audiences and drive real results. Whether you’re launching a new product, hosting a pop-up, or planning a large-scale booth activation, our team delivers custom solutions tailored to your goals, on time and on budget. Let’s create something unforgettable together – start a project online or contact us now!