Wowza Media Systems approached Condit in November of 2012 to help design their first 20×20 custom island exhibit for the NAB Show 2013 in Las Vegas, Nevada.
The NAB Show features over 90,000 media and entertainment professionals from over 150 countries. With 85 years of industry leadership, the NAB Show is the world’s largest media and entertainment event covering the development, management, and delivery of content across all mediums.
Wowza experienced tremendous growth in the last year, having just expanded their marketing team from 1 to 5 people. At past NAB shows, the company’s previous 10×20 modular exhibit was over-crowded with current customers and attendees with technical questions.
The primary goal for NAB 2013 was to attract more quality prospects to the booth and generate interest in the Wowza brand. As the name implies, Wowza is a fun, techy company. The new trade show presence needed to create and convey a unique brand persona.
To achieve this goal, Condit’s design team utilized custom lighting features (including lightboxes and suspended fixtures) to emphasize and highlight the key messages and feel of Wowza’s brand. The carpet tile inlay created additional visual interest and tied the booth together.
Condit’s solution successfully solved the trade show challenges that Wowza was facing. Lynn Green, Marketing Manager at Wowza said, “The booth was crowded, and very visible!”
By utilizing an open floor plan and custom exhibit design, Condit and Wowza were able to create a space that was not only more effective than the previous booth in driving interest and traffic, but left a lasting impression on attendees who stopped by.
See more of Condit’s trade show design projects in our custom exhibit portfolio