Eight years stretched by before the Denver Convention and Visitors Bureau built a new trade show exhibit for the national show tour. But that changed recently with the new “Visit Denver” campaign, which needed a new identity that better reflected what (and who) Denver is. Responsible for Denver’s convention and tourism business, the bureau was ready to update the look and feel of the exhibit to attract new meeting planners to Denver.
Visit Denver was looking for a high-end exhibit that was “visually engaging, stimulating, arresting and inspiring so that even if someone only walks by, they will get the feel for who Denver is and what we offer.” With eight exhibit companies competing for the business, Condit was chosen as the builder for this project. Condit’s design team presented three unique exhibit design concepts which really impressed the marketing team at Visit Denver.
The chosen design, designed by Keita Usuda of Condit, incorporates angular architecture and is inspired by some of Denver’s most distinguished buildings, from the Denver Art Museum to the Colorado Convention Center. Graphics of blue sky and clouds, angling upward, lead your eyes to DENVER, which are three-dimensional letters in a warm and friendly yellow. Blue Bear is a recognized icon of Denver, and he had to be a part of the exhibit too.
Condit was able to produce this exhibit in less than three weeks, which allowed it to be debuted at the ASAE Springtime Expo in Washington, D.C. The team at Visit Denver was thrilled, and they were very pleased with the attention that they received at the show. Rachel Benedick, Vice President Sales & Service for Visit Denver, commented that they were the “talk of the show”.