I had the pleasure to sit down with one of our Sr. Account Executives who handles many of our Outdoor Retailer accounts.
Laura Brafladt has been with Condit for many years and is one of our experts in helping our clients exhibit internationally. One recent success was with SmartWool. If you’re not familiar with their products, please check them out. A very cool outdoor retailer.
They were exhibiting at the Outdoor event in Friedrichshafen, Germany. This is the premier trade show for outdoor retailers. Our conversation quickly went to how much fun this client is and the amazing party they had to thank their customers. This event was on Lake Constance. I wasn’t exactly sure where Lake Constance was so I looked it up and what a beautiful place.
SmartWool is a fun company and hosted a party that absolutely reflected that. Laura said the food was great, the music was awesome and nothing could beat the views. People were enjoying themselves throughout the evening. As the evening weather came in, everyone just threw on their SmartWool layers and kept the party going.