At this point in 2020, you’ve most likely attended, participated in, or even hosted a virtual event. Due to COVID-19, face-to-face marketing opportunities, like trade shows and conventions, have been transformed for the foreseeable future. In this new digital landscape, there are a number of options when it comes to the appearance and interactivity of a virtual booth for shows like IMTS, United Fresh, and Outdoor Retailer. Understanding some of the benefits of a virtual booth can help you make more informed decisions about your brand’s digital environment and look on the bright side of this “new normal.”
1. Global reach
Meet your clients, prospects, and partners wherever they are – from the couch to the conference room – without any geographical limitations.
2. Infinite customization
Use your imagination to incorporate unique offerings and dynamic content – the sky is the limit!
3. High ROI
Reduce costs with a virtual booth by leveraging existing booth designs and eliminating costs like shipping, drayage, and manufacturing.
4. Increased engagement
Use hyper-targeted messaging and content to bump up engagement for all audiences far beyond a traditional website.
5. Extended lifecycle
Exist as a standalone marketing asset and a tool for your sales team long past show dates.
6. Quick turn-around
Tighten your timeline with shorter windows for design, development, and production.
7. Enhanced adaptability
Edit and improve based on real-time user data and other desired reporting metrics.
8. Maximized creativity
Stand out from the crowd of cookie-cutter shell schemes and invite users to experience your brand in three dimensions.